Our Journey

The Aqua journey started 1994 and at that time the company was known as Aqua Filter Products. From its inception the company’s  logo had a dolphin incorporated into it became very apparent just how much customers loved dolphins and everything they stood for, which at the time significantly help lift the profile of the brand. In the early days education around water quality along with providing quality solutions to match were key in the company’s success. With a rapidly expanding customer base the company very quickly adapted to becoming a dedicated service provider with a focus on quality Water Solutions for the home.

1994 - Where it all started

The Aqua journey started 1994 and at that time the company was known as Aqua Filter Products. From its inception the company’s  logo had a dolphin incorporated into it became very apparent just how much customers loved dolphins and everything they stood for, which at the time significantly help lift the profile of the brand. In the early days education around water quality along with providing quality solutions to match were key in the company’s success. With a rapidly expanding customer base the company very quickly adapted to becoming a dedicated service provider with a focus on quality Water Solutions for the home.

1994 - Where it all started

In the early years the company was both progressive and successful appointing agents Nationwide, all passionate and dedicated to promoting water filtration in the home. In 1998 Kelly Finnigan joined the company as an agent and operated out of New Plymouth to build a local business throughout the Taranaki region. During 1998 to 2005 the Taranaki operation experienced rapid growth by expanding its core range of products and services that covered various applications outside of the home market including; offices, schools, cafes, hotels, farms.

1998 - Expanding Nationwide

In the early years the company was both progressive and successful appointing agents Nationwide, all passionate and dedicated to promoting water filtration in the home. In 1998 Kelly Finnigan joined the company as an agent and operated out of New Plymouth to build a local business throughout the Taranaki region. During 1998 to 2005 the Taranaki operation experienced rapid growth by expanding its core range of products and services that covered various applications outside of the home market including; offices, schools, cafes, hotels, farms.

1998 - Expanding Nationwide

The company of Aqua Filter Products was acquired by Kelly Finnigan (Taranaki) and the business was relocated to New Plymouth with the vision to not only continue to grow the business nationwide but also increase its market reach by further expanding its product and service offering.  Through employing great staff and implementing robust systems with the latest technologies the company continued to further develop into new markets and opportunities.

2005 - New Technologies & Innovation

The company of Aqua Filter Products was acquired by Kelly Finnigan (Taranaki) and the business was relocated to New Plymouth with the vision to not only continue to grow the business nationwide but also increase its market reach by further expanding its product and service offering.  Through employing great staff and implementing robust systems with the latest technologies the company continued to further develop into new markets and opportunities.

2005 - New Technologies & Innovation

After reviewing company core values and business direction Aqua Synergy Group was created and a new strategy was implemented that included the establishment of a divisional model with a Licenced model framework. This would provide a dedicated service network by division giving focus to the different markets and opportunities within the business. A high five moment came when the company was successful in acquiring the aqua.co.nz domain and successfully registering various trademarks under the “Aqua” brand. This proved to be a game changer for the business and provided it with an opportunity to re-brand and tell a new story that better represented the direction of the company.

2013 - Strategic Vision

After reviewing company core values and business direction Aqua Synergy Group was created and a new strategy was implemented that included the establishment of a divisional model with a Licenced model framework. This would provide a dedicated service network by division giving focus to the different markets and opportunities within the business. A high five moment came when the company was successful in acquiring the aqua.co.nz domain and successfully registering various trademarks under the “Aqua” brand. This proved to be a game changer for the business and provided it with an opportunity to re-brand and tell a new story that better represented the direction of the company.

2013 - Strategic Vision

The decision was made to relocate the Aqua Head Office back to Auckland and be based from Albany in a new purpose built building. The new location was significant in raising the profile of the business and helping form strategic partnerships whilst we continue to grow our key accounts and to bring on new Licencee’s.

2016 - Head Office

The decision was made to relocate the Aqua Head Office back to Auckland and be based from Albany in a new purpose built building. The new location was significant in raising the profile of the business and helping form strategic partnerships whilst we continue to grow our key accounts and to bring on new Licencee’s.

2016 - Head Office

Today Aqua Synergy Group operates as an educator, importer, wholesaler, Licencor and retail service provider within the residential, rural, commercial and industrial markets.  We’re very fortunate to employ a team of great people with an extended family of dedicated Licencees all committed to being the best provider of water filtration products and services within their local communities throughout New Zealand. Through offering a comprehensive range of products and services for all water-related needs including; filtration to treatment, cooling to bottling, pumping to storing and design to installation, we’ve got it covered!

2019 - The future looks bright

Today Aqua Synergy Group operates as an educator, importer, wholesaler, Licencor and retail service provider within the residential, rural, commercial and industrial markets.  We’re very fortunate to employ a team of great people with an extended family of dedicated Licencees all committed to being the best provider of water filtration products and services within their local communities throughout New Zealand. Through offering a comprehensive range of products and services for all water-related needs including; filtration to treatment, cooling to bottling, pumping to storing and design to installation, we’ve got it covered!

2019 - The future looks bright
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